Arcadia Police Department Launches Weibo Page, Broadening Reach to Chinese Community in Arcadia

Arcadia Police Chief Bob Guthrie is excited to announce the Department’s new page launch on the Chinese-based social media website, Weibo – a social platform used in similar fashion to Facebook and Twitter. “Weibo” is the Chinese word for “micro blog”, and is one of the most popular websites in China with more than 500 million subscribers from around the world.  “By sharing information on Weibo, our Department will broaden its reach to our Chinese population in Arcadia, which makes up approximately 60% of our community,” said Chief Guthrie.

The APD Weibo page will be posted in simplified Chinese, as well as some English, and will be maintained with messaging similar to other APD social platforms currently in use like Facebook, Twitter, Nextdoor, and the APD Blog. Police Volunteer David Liu will assist with translation for the postings and messaging.

The Police Department’s participation on Weibo will enhance its ability to better engage and communicate with a specific portion of its community that, to this point, has not been easily reached through social media. “The Arcadia Police Department’s motto is Making a Difference,” said Chief Guthrie, “and we expect Weibo to help us do just that when it comes to expanding our communication efforts within the community we serve.”

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